My interview analysis is from the NPR program, Fresh Air, with Terry Gross. This interview was with Brad Bird and Patten Oswald regarding their new movie, Ratatouille, by Pixar. The movie is about a rat named Remy, who has a keen sense of taste and wants to become a chef, but rats are not accepted as such in the human culinary world. The interview opens up with both Bird, the director, and Oswald, the voice actor for Remy, talking about their experience with the movie.
I don’t feel that Terry Gross knew much about the subject prior to the interview. She knew the basic information regarding the movie but nothing in-depth that is trivial or interesting that refreshed the interview. Every question she asked was based on what either Brad or Oswald had previously mentioned. For example, Gross asked, “How did you feel when they called and said you were perfect to play a rat.” Prior to this question, Oswald had just mentioned how Bird said to him, “you’d be perfect to play a rat!” While the interview was still very good, it’s just that the interview felt more free-flowing than it was structured. If Oswald and Bird hadn’t been so talkative and open, I don’t think Gross would’ve been able to pull off that style of interviewing.
She asked very open-ended questions to make sure the interview wasn’t “Yes” and “No” answers. How did you know Patten Oswald would’ve been good for the role? In your search for restaurants as research for the movie, which one was very interesting? They were all very good questions.
Gross did not appear to have a strategy with Bird and Oswald. Both Bird and Oswald took over the interview. Gross did not say or mention anything unless it was a question or a chuckle. She was very free-flowing and went where Bird and Oswald took the interview. Their relationship was very smooth. Nothing was obtrusive and no personalities clashed. Everyone was polite and funny. Oswald is known for his very offensive type of humor in his comedic routines, so it was weird to hear him as such a polite speaker on the interview.
The main thing I learned was that the best thing to do in an interview is to adapt to your interviewees. If peers amongst you are all on the same level, you get more out of the interview, and sometimes even get them to reveal interesting facts that gives your interview more depth instead of forcing structure upon the interview.
Words: 424
Friday, November 2, 2007
Sunday, October 28, 2007
Weekly AD Blog
GM's new spin: Buy a Hummer, Save Humanity
Hummers and gas prices are taboo: And in an age where we are becoming more and more aware of gas prices and the soaring prices of oil, we look to alternative sources of fuel. Hybrids are becoming more availabe along with more fuel efficient cars. So what about the Hummer? How can such a situational and gas hungry (not to mention outragiously huge for civilian use) position themselves to continue to sell? Behold, the grace of marketing: Buy a Hummer, Save Humanity.
In a new campaign by GM, Hummers are shown in their heroic positions: Delivering water to a Post-Hurrican Katrina situation, pulling a helpless civilian from falling to the cracks of hell.
This has been quite the drama in the advertising world since its commercials have exploited the simple hummer features to appear as if the Hummer saves lives. Is this a smart position or a terrible marketing strategy? Will people buy it?
In my opinion, it's quite witty, but misses the target audience completely. This campaign tarkets the humanitarian societies within America. Humanitarians is possibly the worst demographic that you can target for this type of car. Or maybe they can, but it will have to be a very convincing campaign that constantly reaffirms the image of the Hummer, which is a huge risk if it misses and wastes millions of dollars.
I think they should stick with the rich who desires lavish cars. Or keeping replenishing our Gov.
Hummers and gas prices are taboo: And in an age where we are becoming more and more aware of gas prices and the soaring prices of oil, we look to alternative sources of fuel. Hybrids are becoming more availabe along with more fuel efficient cars. So what about the Hummer? How can such a situational and gas hungry (not to mention outragiously huge for civilian use) position themselves to continue to sell? Behold, the grace of marketing: Buy a Hummer, Save Humanity.
In a new campaign by GM, Hummers are shown in their heroic positions: Delivering water to a Post-Hurrican Katrina situation, pulling a helpless civilian from falling to the cracks of hell.
This has been quite the drama in the advertising world since its commercials have exploited the simple hummer features to appear as if the Hummer saves lives. Is this a smart position or a terrible marketing strategy? Will people buy it?
In my opinion, it's quite witty, but misses the target audience completely. This campaign tarkets the humanitarian societies within America. Humanitarians is possibly the worst demographic that you can target for this type of car. Or maybe they can, but it will have to be a very convincing campaign that constantly reaffirms the image of the Hummer, which is a huge risk if it misses and wastes millions of dollars.
I think they should stick with the rich who desires lavish cars. Or keeping replenishing our Gov.
Monday, October 22, 2007
Mystery Character
First things first: Don’t believe what you read about me in the tabloids. My partner and I are generally talked about and on the front cover of most tabloids, but it’s not true--We are truly in love. We have adopted many children from around the world, but have one of our own. I’ve been known for my very sexy and sensual lips and curvy body. I use to have a very wild side that I showed off on the red carpet--Leather pants, big red lips, and a very loose top. I was once in love with an older man who I’ve had a very public relationship with. In fact, I even tattooed his name to my arm. But since then, we grew apart and I settled down. I’m more conservative, for my children, and my self. I’m not married but we don’t need to be, because we already love each other so much.
Words: 122
ANSWER: http://s5.photobucket.com/albums/y178/Liv85/?action=view¤t=mysterycharacter.jpg
Words: 122
ANSWER: http://s5.photobucket.com/albums/y178/Liv85/?action=view¤t=mysterycharacter.jpg
Wednesday, October 17, 2007
Weekly Events
AdAge: Nintendo named Marketer of the year.
This story is so poetic and inspirational that it could hold it's own as a hollywood movie. For a bit of background information, Nintendo was one of the best gaming system back in late 80s. With the apporaching decade and premiere of Sony's and Microsoft's gaming system, Nintendo hit an all time low. They had a problem. Sony and Microsoft's expansive graphics system defeated Nintendo's current system, GameCube, and sales were pummeling downwards. The next console war would determine if Nintendo went bankerupt or yet another median kid's console. My, how the tables turned. Their new system, Wii, not only outsold the XBox 360 and Sony Playstation 3, it soldout for two quarters straight during the first year. What was the answer? Marketing research. They knew they had no competition against the graphics of the XBOX and PS, so they marketed a new segment: Everyone but the core 18-23 year old teens. And it worked. Their marketing campaign concentrated on showcasing the game console as a more healthier entertainment that involves social networking and interactive gameplay. Their ads showed young children, adults and parents, and even old grannies duking it out in bowling, tennis, and baseball on the Wii.
It's a great story of how Nintendo won the market back from a vigorous war.
Words: 215
This story is so poetic and inspirational that it could hold it's own as a hollywood movie. For a bit of background information, Nintendo was one of the best gaming system back in late 80s. With the apporaching decade and premiere of Sony's and Microsoft's gaming system, Nintendo hit an all time low. They had a problem. Sony and Microsoft's expansive graphics system defeated Nintendo's current system, GameCube, and sales were pummeling downwards. The next console war would determine if Nintendo went bankerupt or yet another median kid's console. My, how the tables turned. Their new system, Wii, not only outsold the XBox 360 and Sony Playstation 3, it soldout for two quarters straight during the first year. What was the answer? Marketing research. They knew they had no competition against the graphics of the XBOX and PS, so they marketed a new segment: Everyone but the core 18-23 year old teens. And it worked. Their marketing campaign concentrated on showcasing the game console as a more healthier entertainment that involves social networking and interactive gameplay. Their ads showed young children, adults and parents, and even old grannies duking it out in bowling, tennis, and baseball on the Wii.
It's a great story of how Nintendo won the market back from a vigorous war.
Words: 215
Monday, October 1, 2007
Word of the Week
Heinous
Source: Time Magazine (current issue)
How it was used: "Earlier in our history there was a code of some sense of respect, even among the most heinous criminals, that you would never harm a police officer, certainly never kill a police officer."
Definition:
–adjective
hateful; odious; abominable; totally reprehensible: a heinous offense.
My sentence: Steve's condescending attitude towards his wife was heinous, she left him for another lover.
Source: Time Magazine (current issue)
How it was used: "Earlier in our history there was a code of some sense of respect, even among the most heinous criminals, that you would never harm a police officer, certainly never kill a police officer."
Definition:
–adjective
hateful; odious; abominable; totally reprehensible: a heinous offense.
My sentence: Steve's condescending attitude towards his wife was heinous, she left him for another lover.
Sunday, September 23, 2007
Word of the Week
Gimlet
Source: Time Magazine (current issue)
How it was used: "...artiests from Brussels, chefs from Rome, legions of gimlet-eyed businessmen from Taipei..."
Definition:
n.
A small hand tool having a spiraled shank, a screw tip, and a cross handle and used for boring holes.
A cocktail made with vodka or gin, sweetened lime juice, and sometimes effervescent water and garnished with a slice of lime.
tr.v. gim·let·ed, gim·let·ing, gim·lets
To penetrate with or as if with a gimlet.
adj. Having a penetrating or piercing quality: gimlet eyes.
My sentence: His loud whistle was gimletting through the sky.
Source: Time Magazine (current issue)
How it was used: "...artiests from Brussels, chefs from Rome, legions of gimlet-eyed businessmen from Taipei..."
Definition:
n.
A small hand tool having a spiraled shank, a screw tip, and a cross handle and used for boring holes.
A cocktail made with vodka or gin, sweetened lime juice, and sometimes effervescent water and garnished with a slice of lime.
tr.v. gim·let·ed, gim·let·ing, gim·lets
To penetrate with or as if with a gimlet.
adj. Having a penetrating or piercing quality: gimlet eyes.
My sentence: His loud whistle was gimletting through the sky.
Tuesday, September 18, 2007
Journal #2 - Media Audiences
Topic: Andrew Meyer of UoF gets shocked by Police at a Q&A panel for John Kerry when he begins to get a bit agitated and resist Police officers trying to escort him offstage. The whole scene gets captured on video and makes headline news.
Web:
The web’s version of the story is 848 words long and approximately 4 pages. It contains 10 sources. It was more inline with print coverage as it was a bit more lengthy and informative than most broadcast coverage. In terms of coverage, I would say the web gives the most out of the other media forms. There are multiple websites that was able to provide more information from many (reliable and unreliable) sources giving the story many perspectives ranging from the authority’s side to the outspoken public.
Television:
The story hit headline news with CNN and they were able to get their hands on the video making the coverage even more dramatic and sensational. I quoted 7 sources from the coverage taping at about 2 minutes long. The details were harder to grasp as it came at me a lot faster than the web did.
Newspaper:
The Miami Herald had an article on the issue that contained 510 words and about 1.5 pages. There are only 4 quoted sources in the story, all similar to those from the previous sources. The article was accompanied by a photo of Andrew Meyer trying to escape the clenching fists of the police officers as his mic gets cuts off and he tries to run.
Words: 267
Web:
The web’s version of the story is 848 words long and approximately 4 pages. It contains 10 sources. It was more inline with print coverage as it was a bit more lengthy and informative than most broadcast coverage. In terms of coverage, I would say the web gives the most out of the other media forms. There are multiple websites that was able to provide more information from many (reliable and unreliable) sources giving the story many perspectives ranging from the authority’s side to the outspoken public.
Television:
The story hit headline news with CNN and they were able to get their hands on the video making the coverage even more dramatic and sensational. I quoted 7 sources from the coverage taping at about 2 minutes long. The details were harder to grasp as it came at me a lot faster than the web did.
Newspaper:
The Miami Herald had an article on the issue that contained 510 words and about 1.5 pages. There are only 4 quoted sources in the story, all similar to those from the previous sources. The article was accompanied by a photo of Andrew Meyer trying to escape the clenching fists of the police officers as his mic gets cuts off and he tries to run.
Words: 267
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