Tuesday, December 11, 2007
Wednesday, December 5, 2007
Weekly Ad Blog
Black Friday: An advertising perspective.
Slick deal searchers and bargain shoppers alike know of black friday, the day after thanksgiving, more than anyone. From standing in line at their local electronic store 12 hours prior to opening to camping out at the shopping mall to get the early bird deals, people go crazy to buy.
Are we really saving? Are we shopping for our Christmas list or shopping for ourselves? The average person sees Black Friday as an event where they can purchase an item below retail. They see this day as an opportunity to save money, but it's quite the opposite.
Every store has a "doorbuster" item--a deal that is sold below cost to attract consumers into the store to purchase other products. Long's drugs does this almost every other week. They sell their soda at 25 cents per can versus 57 cents per can at normal price. These 12-packs are kept at the back of the store to attract customers into the store for the soda and to purchase other items while they are there. Similarly, Best Buy and Target, sold LCD TVs at below cost to attract consumers into their stores. While there are only 12-14 of the TVs available, they were able to attract over 150 different customers to come into the store because of the TV.
The ads do nothing but hype up consumers to believe they are getting the deal of a lifetime, but in reality, it's the company that gets an opportunity to make the best sales in the year.
Words: 257
Slick deal searchers and bargain shoppers alike know of black friday, the day after thanksgiving, more than anyone. From standing in line at their local electronic store 12 hours prior to opening to camping out at the shopping mall to get the early bird deals, people go crazy to buy.
Are we really saving? Are we shopping for our Christmas list or shopping for ourselves? The average person sees Black Friday as an event where they can purchase an item below retail. They see this day as an opportunity to save money, but it's quite the opposite.
Every store has a "doorbuster" item--a deal that is sold below cost to attract consumers into the store to purchase other products. Long's drugs does this almost every other week. They sell their soda at 25 cents per can versus 57 cents per can at normal price. These 12-packs are kept at the back of the store to attract customers into the store for the soda and to purchase other items while they are there. Similarly, Best Buy and Target, sold LCD TVs at below cost to attract consumers into their stores. While there are only 12-14 of the TVs available, they were able to attract over 150 different customers to come into the store because of the TV.
The ads do nothing but hype up consumers to believe they are getting the deal of a lifetime, but in reality, it's the company that gets an opportunity to make the best sales in the year.
Words: 257
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