Weekly AD Blog

GM's new spin: Buy a Hummer, Save Humanity

Hummers and gas prices are taboo: And in an age where we are becoming more and more aware of gas prices and the soaring prices of oil, we look to alternative sources of fuel. Hybrids are becoming more availabe along with more fuel efficient cars. So what about the Hummer? How can such a situational and gas hungry (not to mention outragiously huge for civilian use) position themselves to continue to sell? Behold, the grace of marketing: Buy a Hummer, Save Humanity.

In a new campaign by GM, Hummers are shown in their heroic positions: Delivering water to a Post-Hurrican Katrina situation, pulling a helpless civilian from falling to the cracks of hell.

This has been quite the drama in the advertising world since its commercials have exploited the simple hummer features to appear as if the Hummer saves lives. Is this a smart position or a terrible marketing strategy? Will people buy it?

In my opinion, it's quite witty, but misses the target audience completely. This campaign tarkets the humanitarian societies within America. Humanitarians is possibly the worst demographic that you can target for this type of car. Or maybe they can, but it will have to be a very convincing campaign that constantly reaffirms the image of the Hummer, which is a huge risk if it misses and wastes millions of dollars.

I think they should stick with the rich who desires lavish cars. Or keeping replenishing our Gov.

Mystery Character

First things first: Don’t believe what you read about me in the tabloids. My partner and I are generally talked about and on the front cover of most tabloids, but it’s not true--We are truly in love. We have adopted many children from around the world, but have one of our own. I’ve been known for my very sexy and sensual lips and curvy body. I use to have a very wild side that I showed off on the red carpet--Leather pants, big red lips, and a very loose top. I was once in love with an older man who I’ve had a very public relationship with. In fact, I even tattooed his name to my arm. But since then, we grew apart and I settled down. I’m more conservative, for my children, and my self. I’m not married but we don’t need to be, because we already love each other so much.

Words: 122


ANSWER: http://s5.photobucket.com/albums/y178/Liv85/?action=view¤t=mysterycharacter.jpg

Weekly Events

AdAge: Nintendo named Marketer of the year.

This story is so poetic and inspirational that it could hold it's own as a hollywood movie. For a bit of background information, Nintendo was one of the best gaming system back in late 80s. With the apporaching decade and premiere of Sony's and Microsoft's gaming system, Nintendo hit an all time low. They had a problem. Sony and Microsoft's expansive graphics system defeated Nintendo's current system, GameCube, and sales were pummeling downwards. The next console war would determine if Nintendo went bankerupt or yet another median kid's console. My, how the tables turned. Their new system, Wii, not only outsold the XBox 360 and Sony Playstation 3, it soldout for two quarters straight during the first year. What was the answer? Marketing research. They knew they had no competition against the graphics of the XBOX and PS, so they marketed a new segment: Everyone but the core 18-23 year old teens. And it worked. Their marketing campaign concentrated on showcasing the game console as a more healthier entertainment that involves social networking and interactive gameplay. Their ads showed young children, adults and parents, and even old grannies duking it out in bowling, tennis, and baseball on the Wii.

It's a great story of how Nintendo won the market back from a vigorous war.

Words: 215

Word of the Week

Heinous

Source: Time Magazine (current issue)

How it was used: "Earlier in our history there was a code of some sense of respect, even among the most heinous criminals, that you would never harm a police officer, certainly never kill a police officer."

Definition:

–adjective
hateful; odious; abominable; totally reprehensible: a heinous offense.

My sentence: Steve's condescending attitude towards his wife was heinous, she left him for another lover.