Weekly AD Blog

GM's new spin: Buy a Hummer, Save Humanity

Hummers and gas prices are taboo: And in an age where we are becoming more and more aware of gas prices and the soaring prices of oil, we look to alternative sources of fuel. Hybrids are becoming more availabe along with more fuel efficient cars. So what about the Hummer? How can such a situational and gas hungry (not to mention outragiously huge for civilian use) position themselves to continue to sell? Behold, the grace of marketing: Buy a Hummer, Save Humanity.

In a new campaign by GM, Hummers are shown in their heroic positions: Delivering water to a Post-Hurrican Katrina situation, pulling a helpless civilian from falling to the cracks of hell.

This has been quite the drama in the advertising world since its commercials have exploited the simple hummer features to appear as if the Hummer saves lives. Is this a smart position or a terrible marketing strategy? Will people buy it?

In my opinion, it's quite witty, but misses the target audience completely. This campaign tarkets the humanitarian societies within America. Humanitarians is possibly the worst demographic that you can target for this type of car. Or maybe they can, but it will have to be a very convincing campaign that constantly reaffirms the image of the Hummer, which is a huge risk if it misses and wastes millions of dollars.

I think they should stick with the rich who desires lavish cars. Or keeping replenishing our Gov.