AdAge: Nintendo named Marketer of the year.
This story is so poetic and inspirational that it could hold it's own as a hollywood movie. For a bit of background information, Nintendo was one of the best gaming system back in late 80s. With the apporaching decade and premiere of Sony's and Microsoft's gaming system, Nintendo hit an all time low. They had a problem. Sony and Microsoft's expansive graphics system defeated Nintendo's current system, GameCube, and sales were pummeling downwards. The next console war would determine if Nintendo went bankerupt or yet another median kid's console. My, how the tables turned. Their new system, Wii, not only outsold the XBox 360 and Sony Playstation 3, it soldout for two quarters straight during the first year. What was the answer? Marketing research. They knew they had no competition against the graphics of the XBOX and PS, so they marketed a new segment: Everyone but the core 18-23 year old teens. And it worked. Their marketing campaign concentrated on showcasing the game console as a more healthier entertainment that involves social networking and interactive gameplay. Their ads showed young children, adults and parents, and even old grannies duking it out in bowling, tennis, and baseball on the Wii.
It's a great story of how Nintendo won the market back from a vigorous war.
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1 comment:
Good summary/analysis. Nintendo's ads even appeal to non-gamers like me.
Proofread!
...a Hollywood movie...
...an all-time low.
...sales were pummeling [?] downwards... (did you meant plummeting?)
...or became yet another median kid's console...
...it sold out (not soldout)
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