Word of the Week 3

Intangible
Source: Marketing: An introduction by Armstrong/Kotler
How it was used: “It took no account of the intangibles—Coke’s name, history…”
Definition:
–adjective
1. not tangible; incapable of being perceived by the sense of touch, as incorporeal or immaterial things; impalpable.
2. not definite or clear to the mind: intangible arguments.
3. (of an asset) existing only in connection with something else, as the goodwill of a business.
–noun
4. something intangible, esp. an intangible asset: Intangibles are hard to value.

My sentence: The kiss symbolized something intangible about their relationship.

Words: 98